Privacy Policy

Last updated: August 1, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We process Your Personal Data as described in this Privacy Policy. Where applicable law requires consent, We will request that consent separately. Your use of the Service does not waive any privacy right or constitute consent to the sale or sharing of Your Personal Data.

California consumers: review the "California Privacy Notice and CCPA Rights" section below. To exercise the right to opt out, use Do Not Sell or Share My Personal Information

Table of Contents

Definitions

For the purposes of this Privacy Policy:

Account means a unique account created for You to access our Service or parts of our Service.

Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

Business and Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to Richard’s Liquors, 2410 Smith Street Houston, TX 77006.

Consumer means a natural person.

Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

Country refers to: Texas, United States

Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.

Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.

Personal Data is any information that identifies, relates to, or is capable of being associated with an identified or identifiable individual.

Service refers to the Website.

Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

Website refers to Richard’s Liquors, accessible from richardsliquors.com

You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Loyalty program participation and rewards activity
  • Purchase history and transaction information
  • Marketing preferences
  • Email engagement information, such as opens, clicks, unsubscribes, and related interactions
  • Information You otherwise choose to provide to Us

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, user agent information, device type, unique identifiers generated by Our systems, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages language and regional settings, domain information, referral information, website interactions, purchase and conversion events, and other diagnostic and technical information regarding interactions with the Service. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device's unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers, and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies We use may include beacons, tags, scripts, pixels, and similar technologies to collect and track information and to improve and analyze Our Service.

We may also share certain information collected through Our websites and services with Service Providers through secure server-to-server integrations for analytics, attribution, advertising measurement, reporting, and related business purposes. In those circumstances, We control the information transmitted to those Service Providers.

The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies. For example, We may use:

Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

Functionality Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Tracking and Performance Cookies
Type: Persistent Cookies
Administered by: Third Parties
Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered may directly or indirectly identify You as an individual visitor because the information collected is typically linked to a pseudonymous identifier associated with the device You use to access the Website. We may also use these Cookies to test new pages, features, or functionality of the Website to see how our users react to them.

Advertising and Personalization Cookies
Type: Persistent Cookies
Administered by: Us and Third Parties
Purpose: These Cookies and similar technologies may be used to help deliver more relevant content and advertising, measure campaign effectiveness, and understand interactions with advertisements and marketing communications.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers, and general information about other goods, services and events which We offer that are similar to those that you have already purchased or inquired about unless You have opted not to receive such information.
  • To administer loyalty, rewards, customer engagement, email marketing, and mobile messaging programs, subject to applicable terms and privacy notices.
  • To manage Your requests: To attend and manage Your requests to Us.
  • To deliver targeted advertising to You: We may use Your information to develop and display content and advertising (and work with third-party vendors who do so) tailored to Your interests and/or location and to measure its effectiveness. For California consumers, disclosures for this purpose may constitute a “sale” or “sharing” under the CCPA and are subject to the opt-out rights described below.
  • To measure advertising performance and attribution: We may use information to measure campaign performance, attribute purchases and conversions to marketing activities, analyze audience behavior, generate reporting, and improve marketing performance.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze use of our Service, advertise to You, process payments, manage marketing and customer engagement communications, administer loyalty programs, perform attribution and advertising measurement, or otherwise provide services on Our behalf
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security, improve functionality of Our Service, support attribution and reporting needs, or We are legally obligated to retain this data for longer periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.

Your information may be transferred and processed as described above. Where applicable law requires consent to a transfer, We will request that consent separately. We will use appropriate legal and contractual safeguards where required.

The Company will take reasonable steps to protect Your data and to handle it in accordance with this Privacy Policy and to prevent transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us. You can reach out to us by email at contactus@richardsliquors.com or by regular mail at Richard’s 2410 Smith Street Houston, TX 77006.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially reasonable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.

Analytics

We may use third-party analytics and website measurement providers to monitor and analyze the use of our Service.

These providers may collect information including IP address, browser type and version, device information and identifiers, pages viewed and interactions with the Service, referring websites and traffic sources, session duration and navigation patterns, and approximate geographic location.

This information helps Us understand how visitors use Our Service, improve website functionality, measure performance, diagnose technical issues, and enhance the user experience.

You may be able to limit certain analytics tracking through Your browser settings, device settings, or applicable consent preferences made available through the Service.

Email Marketing, Loyalty Programs, and Customer Engagement

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials, transactional communications, loyalty program information, and other information that may be of interest to You. You may opt out of receiving promotional email communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We may use third-party customer engagement, loyalty program management, email marketing, and marketing automation providers to communicate with You and administer customer rewards and promotional programs.

These providers may collect, process, and store information including:

  • Name
  • Email address
  • Mailing address
  • Customer account information
  • Loyalty program participation and rewards activity
  • Purchase and transaction history
  • Product preferences
  • Website browsing activity
  • Marketing preferences
  • Email engagement information, including opens, clicks, unsubscribes, and related interactions

We may use this information to:

  • Send newsletters, promotional offers, and transactional communications
  • Administer loyalty and rewards programs
  • Personalize content, recommendations, and offers
  • Measure campaign effectiveness
  • Segment audiences for marketing purposes
  • Improve customer experiences across digital and retail channels

If You enroll in any SMS or mobile messaging program offered by the Company, Your participation will also be subject to the Company's SMS Terms & Privacy Policy available on Our website.

Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your full payment card details except as necessary for transaction administration, security, fraud prevention, or legal compliance. Payment information is provided directly to Our third-party payment processors, whose use of Your personal information is governed by their respective privacy policies and contractual obligations.

These payment processors are expected to adhere to applicable payment card security standards, including PCI-DSS requirements as managed by the PCI Security Standards Council. PCI-DSS requirements help ensure the secure handling of payment information.

Behavioral Remarketing

The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors may use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use our Service so that We can improve our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You. California consumers may direct Us to stop any sale or sharing associated with these activities through the methods in the California Privacy Notice below.

These Service Providers may collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:

  • Measure and analyze traffic and browsing activity on Our Service
  • Show advertisements for our products and/or services to You on third-party websites or apps
  • Measure and analyze the performance of Our advertising campaigns

Some of these Service Providers may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:

You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.

We may share information, such as hashed email addresses (if available) or other online identifiers collected on Our Service with these third-party vendors. This allows Our third-party vendors to recognize and deliver You ads across devices and browsers, subject to applicable laws and privacy choices.

Advertising Measurement, Attribution, and Analytics Services

We may use third-party Service Providers to assist with advertising measurement, attribution, audience analytics, campaign reporting, and marketing performance analysis.

Information shared with these providers may include information that We collect directly through Our websites, applications, systems, or services, such as:

  • IP address
  • Browser and user agent information
  • Device type information
  • Unique identifiers generated by Our systems
  • Website interactions and activity
  • Purchase and conversion events
  • Date and time of interactions
  • Geographic or regional information
  • Domain and referral information
  • Other information necessary to measure campaign performance and effectiveness

These providers help Us:

  • Measure advertising effectiveness
  • Attribute purchases and conversions to marketing activities
  • Analyze audience behavior and trends
  • Generate reporting and business insights
  • Improve marketing performance and customer experiences

We control the information shared with these providers and may transmit such information through secure server-to-server integrations. These providers do not necessarily collect information directly from Your browser or Device, and may receive information only from the Company or systems operated on the Company's behalf.

Usage, Performance and Miscellaneous

We may use third-party Service Providers to maintain and improve Our Service, including providers of website hosting, infrastructure, performance monitoring, customer support tools, location and mapping services, analytics, security tools, and other business support services.

Location and mapping service providers may collect information from You and from Your Device for security, functionality, location, or mapping purposes. Information processed by these providers is handled in accordance with their privacy policies and applicable contractual obligations.

California Privacy Notice and CCPA Rights

This California Privacy Notice supplements this Privacy Policy and applies solely to California residents (“California Consumers”). It describes Richard’s online and offline information practices during the 12 months preceding the Last Updated date and explains the rights provided by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”). Terms defined by the CCPA have the same meaning in this section.

If You interact with Richard’s as a job applicant, employee, independent contractor, or other workforce member, a separate California workforce privacy notice may also apply.

Categories of Personal Information Collected

During the 12 months preceding the Last Updated date, Richard’s collected the following categories of Personal Information. The examples identify the types of information within each category that Richard’s collects in the ordinary course; they do not mean that Richard’s collected every listed example about every consumer.

  • Identifiers. Name, postal address, email address, telephone number, customer or loyalty number, account identifier, Internet Protocol address, cookie identifier, device identifier, and similar online identifiers.
  • Personal information described in California Civil Code section 1798.80(e). Contact information, customer account information, and payment or transaction information. Full payment-card data is generally provided directly to payment processors and is not retained by Richard’s except as necessary for transaction administration, security, fraud prevention, or legal compliance.
  • Commercial information. Products considered, purchased, obtained, or returned; purchase and transaction history; loyalty and rewards activity; product preferences; and related records.
  • Internet or other electronic network activity. Browsing and search activity on the Service, pages and advertisements viewed, links clicked, session and interaction data, referring source, and information about interactions with Our website, applications, emails, and advertisements.
  • Geolocation data. Approximate location derived from an IP address, device, delivery address, or store selection. Richard’s does not use precise geolocation for purposes that require a right to limit under the CCPA based on the practices described in this Policy.
  • Inferences. Preferences, interests, likely product affinities, marketing segments, and other inferences created from purchase history, loyalty activity, or interactions with the Service.
  • Sensitive Personal Information. Account log-in credentials and payment information when necessary to provide an account, complete a transaction, prevent fraud, or maintain security. Richard’s does not sell or share Sensitive Personal Information and does not use or disclose it to infer characteristics about a consumer.

Categories of Sources

  • Directly from You, including through purchases, account creation, loyalty enrollment, forms, customer-service contacts, and other communications.
  • Automatically from Your browser or Device through Cookies, pixels, tags, logs, software development kits, and similar technologies.
  • From Our Affiliates, Service Providers, contractors, payment processors, delivery or fulfillment providers, advertising and analytics partners, social media platforms, and business partners.
  • From transaction, fraud-prevention, security, public, and commercially available sources where permitted by law.

Business and Commercial Purposes for Collection and Use

  • Process and fulfill purchases, returns, deliveries, payments, and other transactions.
  • Create and administer accounts, loyalty and rewards programs, subscriptions, and customer preferences.
  • Provide customer service, communicate about transactions, and respond to requests.
  • Authenticate users; protect accounts, transactions, systems, and stores; detect or prevent fraud, abuse, and other unlawful activity.
  • Operate, maintain, troubleshoot, analyze, secure, and improve the Service and Our business.
  • Provide and measure advertising and marketing, personalize content and offers, perform attribution, and understand campaign effectiveness.
  • Comply with law, enforce agreements, exercise or defend legal claims, conduct audits, and complete corporate transactions.

Retention Criteria

Richard’s retains each category of Personal Information only for as long as reasonably necessary and proportionate to the disclosed purpose. In setting a retention period, Richard’s considers the duration of the customer or account relationship; transaction, tax, accounting, warranty, chargeback, and audit requirements; applicable limitation periods; fraud-prevention and security needs; legal holds; contractual obligations; and the time needed to resolve disputes or enforce agreements. Account, loyalty, and contact information is generally retained while the relationship remains active and for a reasonable period afterward. Transaction records are retained for applicable business and legal recordkeeping periods. Online identifiers and activity data are retained according to the applicable Cookie, technology, consent setting, and vendor retention period, unless a longer period is necessary for security or legal compliance. Records of CCPA requests and responses are retained for at least 24 months.

Sale, Sharing, and Business-Purpose Disclosures

The CCPA defines "sale" broadly to include certain transfers for monetary or other valuable consideration and defines "sharing" to include making Personal Information available to a third party for cross-context behavioral advertising, whether or not money is exchanged. For CCPA transparency, Richard’s treats the advertising-related disclosures described below as a sale or sharing where the recipient is a third party and the disclosure falls within those definitions.

Categories sold or shared during the preceding 12 months. Identifiers; commercial information; Internet or other electronic network activity; approximate geolocation data; and inferences.

Categories of third parties receiving Personal Information through a sale or sharing. Advertising networks, social media platforms, marketing-technology providers, analytics providers, and advertising measurement and attribution partners.

Purposes for sale or sharing. Cross-context behavioral advertising, audience creation or matching, ad delivery, campaign measurement, attribution, frequency control, and related marketing analytics.

Categories disclosed for a business purpose during the preceding 12 months. Identifiers; personal information described in California Civil Code section 1798.80(e); commercial information; Internet or other electronic network activity; approximate geolocation data; inferences; and Sensitive Personal Information used only as reasonably necessary for an authorized purpose.

Recipients of business-purpose disclosures. Service Providers and contractors that support payment processing, transaction and order administration, delivery, account and loyalty administration, customer service, website hosting, information technology, cybersecurity, fraud prevention, analytics, marketing operations, professional services, legal compliance, and other internal business functions. Richard’s requires Service Providers and contractors to process Personal Information under written restrictions consistent with applicable law.

Consumers under 16. Richard’s does not knowingly sell or share the Personal Information of consumers under 16 years of age and does not have actual knowledge that it has done so.

Sensitive Personal Information. Based on the practices described in this Policy, Richard’s uses and discloses Sensitive Personal Information only for purposes permitted without a right to limit under the CCPA and its regulations. Richard’s therefore does not provide a separate “Limit the Use of My Sensitive Personal Information” link for these practices. If those practices change, Richard’s will provide the required notice and right to limit before beginning the new use or disclosure.

Notice of Right to Opt-Out of Sale or Sharing

California Consumers have the right, at any time, to direct Richard’s not to sell or share their Personal Information. This right applies to disclosures covered by the CCPA even when no money is exchanged. You may exercise the right through any of the methods below.

Do Not Sell or Share My Personal Information
  • Call 1-888-526-8787 or email contactus@richardsliquors.com and clearly state that You are submitting a request to opt out of the sale or sharing of Personal Information.
  • You do not need to create an account, and Richard’s will not require verification or information beyond what is reasonably necessary to process the opt-out request.
  • Richard’s recognizes and processes Global Privacy Control and other legally valid opt-out preference signals as requests to opt out. You can use an opt-out preference signal by enabling Global Privacy Control in a browser or browser extension that supports it before visiting the Service. A signal applies to the browser or Device and any associated pseudonymous profile. If You are logged in or Richard’s otherwise knows which account is associated with the browser or Device, Richard’s will also apply the request to that account and related offline sale or sharing. The absence of a signal later will not be treated as consent to opt back in.
  • Richard’s will stop the applicable sale or sharing as soon as feasibly possible and no later than 15 business days after receiving the request. The online opt-out interface will display an on-screen status or other confirmation showing that the request, including a valid opt-out preference signal, has been honored.
  • Richard’s will not ask a Consumer who opted out to authorize sale or sharing again for at least 12 months unless the Consumer initiates the request to opt back in. Any opt-in will require a clear request followed by separate confirmation.

Other California Privacy Rights

  • Right to Know and Access. You may request the categories and specific pieces of Personal Information Richard’s has collected about You; the categories of sources; the business or commercial purposes for collecting, selling, or sharing it; the categories sold or shared and the third parties receiving each category; and the categories disclosed for a business purpose and the recipients. You may request a portable copy where required.
  • Right to Delete. You may request deletion of Personal Information Richard’s collected from You, subject to the exceptions permitted by law.
  • Right to Correct. You may request correction of inaccurate Personal Information maintained about You.
  • Right to Opt-Out of Sale or Sharing. You may direct Richard’s to stop selling or sharing Your Personal Information as described above.
  • Right to Limit Sensitive Personal Information. This right applies if a business uses or discloses Sensitive Personal Information for purposes beyond those permitted without a right to limit. Based on the practices described in this Policy, Richard’s does not engage in such uses or disclosures.
  • Rights Concerning Automated Decision Making Technology. Richard’s does not use automated decision making technology to make a significant decision about a California Consumer within the meaning of the current CCPA regulations. The CCPA rights to opt out of and access information about such a use therefore do not apply to the consumer practices described in this Policy.
  • Right to Non-Discrimination and Non-Retaliation. Richard’s will not unlawfully discriminate or retaliate against You for exercising a CCPA right. Richard’s may offer a lawful financial incentive or price or service difference that complies with the CCPA.

How to Submit a California Privacy Request

To submit a request to know/access, delete, or correct, use the California Privacy Request Portal available through the “Do Not Sell or Share My Personal Information” link above, call 1-888-526-8787, email contactus@richardsliquors.com, or write to Richard’s, Attn: Privacy Request, 2410 Smith Street Houston, TX 77006. Please describe the right You wish to exercise and provide only the information reasonably necessary to identify the records involved.

Verification and Response Process

For requests to know/access, delete, or correct, Richard’s will use a commercially reasonable process to verify that the request relates to You. Depending on the request and the sensitivity of the information, Richard’s may match information supplied with the request to information already maintained, use an authenticated account, or request a signed declaration. Richard’s will not request more information than reasonably necessary for verification. Richard’s does not verify a request to opt out of sale or sharing.

Richard’s will confirm receipt of a request to know/access, delete, or correct within 10 business days and generally respond within 45 calendar days after receipt. If reasonably necessary, Richard’s may extend the response period once by an additional 45 calendar days and will provide notice and an explanation. Richard’s will provide the required response without charge unless an exception authorized by law applies.

Authorized Agents

A California Consumer may designate an authorized agent to submit a CCPA request. Except where a valid power of attorney applies, Richard’s may require proof that the Consumer gave the agent signed permission and may ask the Consumer to verify their identity directly or confirm the authorization. For an opt-out request, the authorized agent must provide signed permission from the Consumer, but Richard’s will not require the Consumer to submit a verifiable consumer request.

Loyalty Programs and Financial Incentives

Richard’s may offer loyalty, rewards, promotional, or similar programs that provide benefits in connection with the collection or use of Personal Information. When a program constitutes a financial incentive or price or service difference under the CCPA, Richard’s will provide a separate Notice of Financial Incentive at or before enrollment that explains the material terms, the categories of Personal Information involved, how the value of the Personal Information is reasonably related to the benefit offered, and how to opt in or withdraw. Participation is voluntary.

California Privacy Contact

For questions or concerns about this California Privacy Notice or Richard’s information practices, contact Richard’s at contactus@richardsliquors.com, 1-888-526-8787, or Richard’s, Attn: Privacy Request, 2410 Smith Street Houston, TX 77006.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us: